Our collaboration with the Born Free Foundation

02 July 2021

We are excited to announce our collaboration with the Born Free Foundation to help spread awareness of the effects of deforestation, and in particular the terrible acts of this that are happening in Indonesia, whilst showcasing the brilliant work that the Born Free Foundation is doing to combat threats to wildlife.

Forests cover 31% of our planet and play a vital role in mitigating climate change because they act as a carbon sink, soaking up carbon dioxide that would otherwise be free in the atmosphere and contribute to ongoing changes in climate patterns. Forests are also home to 80% of the worlds land-based species, but they are not just helpful for animals, they also benefit many of us humans, by helping purify water, air, and even giving people jobs. 13.2million people across the world have a job in the forest sector and another 41 million people have a job that relates to forests.  However, unfortunately, deforestation is lowering that 31% daily.

Between 1990 and 2015, 67.9 million acres of forest were lost in Indonesia, with Central Kalimantan experiencing one of the highest rates of deforestation. In 2017, thankfully, Indonesia’s deforestation rate slowed for the first time in decades, with just over one million acres lost. That sounds like a small victory, but, when put into perspective, that is still the same as losing the size of 500,000 football pitches.

The tropical Forests of Borneo and Sumatra provide far more than just a home for animals, they are one of the most biodiverse ecosystems on earth. On average, one acre of tropical forest in Indonesia stores 326 tons of carbon dioxide, the amount generated by about 69 passenger vehicles being driven for one year, so you can see why these forests are vital to our planet’s health.

The main issues causing deforestation are illegal logging, forest fires, palm oil plantations, mining and agricultural expansion. The Born Free Foundation are doing several things to help stop the rapid loss of these habitats, such as…

  • Ensuring protected areas stay protected by employing guards and building guard towers to patrol the forests.
  • Training fire fighting teams to help stop the spread of forest fires as quickly as possible.
  • Ensuring local communities are involved and supportive of conservation initiatives
  • Planting 15,000 fire resistant Ubas tree seedlings to help restore the forests.

 To aid the Born Free Foundation we are contributing financially to their efforts and are featuring them on many of our social media accounts to spread the word of their amazing foundation to our customers and partners. If you wish to find out more information on the Born Free Foundation and ways you can help, please visit their website at  Let’s look forward to a future where animals and people can co-exist and where threatened and endangered species are protected for generations to come.


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