Why not embrace a beauty-full Veganuary?

01 January 2023

If your New Year’s Resolutions are to be a more conscious consumer, then investigating ‘Veganuary‘ might be an excellent place to start. Taking the plunge towards a fully-fledged vegan lifestyle goes beyond just your diet. You may have dabbled in Veganuary, but if you’re taking it one step further, you may require a transformation of your beauty cabinet.

While consumers defining their own approach to beauty is nothing new, Coronavirus (COVID-19) has accelerated this pre-crisis trend towards a new, elevated version of conscious consumerism that encompasses even higher standards around skin health and sustainability. 

Ethical production has always been around, and it’s always been something some consumers look for. However, in terms of growth and popularity, the entire vegan industry is becoming more and more important when it comes to the conscious choices made while shopping beauty.

Veganuary inspired and supported over 620,000 people to try veganism during our 2022 campaign – with participants from over 220 countries and territories. Veganism offers the mind and body many benefits, but the practice isn’t all about what we eat. If you’re looking for a more sustainable and cruelty-free skincare regime, opting for vegan beauty products is a must.

The global vegan cosmetics industry will be worth a staggering $21.4 billion by 2027. The effects of climate change, the rise of zero waste movements and the coronavirus outbreak have made all of us aware that how we live determines the fate of our planet. With this at the forefront of our minds, the demand for veganism has tremendously increased. And in the ‘vegan economy’, no industry is moving faster than vegan skincare. 

If your business isn't stocking and using sustainably sourced, created, and packaged products, you risk losing influential conscious customers.

Whether you're a full-time vegan hoping to find some vegan skincare brands that work or are just looking to use more consciously sourced and sustainable products in your grooming routine, now is as good a time as any to start making that change. And with more brands than ever now using vegan formulas, it’s surprisingly easy to make your routine cleaner and more sustainable. 

A vegan product does not contain any animal ingredients or animal-derived ingredients. Common animal-derived ingredients found in beauty products include honey, beeswax, lanolin (wool grease), squalene (shark liver oil), carmine (crushed-up beetles), gelatin (cow or pig bones, tendons, or ligaments), allantoin (cow urine), ambergris (whale vomit) and placenta (sheep organs). 

While they’re harmless, they are not better for you, either; though the thought of smearing on the animal parts found in moisturisers, cosmetics and shampoos may be a deterrent.

By nature of being vegan, plant-charged skincare products are generally composed of fewer chemicals and more natural ingredients, which makes them suited for even sensitive skin types. And the good news is, there is no category left unturned.

Whether you need a new cleansing hero, hydrating moisturiser, or a supercharged serum, there are vegan formulas aplenty - and they tend to have better eco credentials too. These products are better for your skin and the planet at the same time.

“By harnessing the power of natural ingredients, you can maximise the seasonal support your skin requires,” said Montagne Jeunesse’s Head of Labs, David English.

“We are committed to making safe, clean products that deliver tangible results, free of ingredients linked to harmful health effects. Beyond that, we care for the environment, prioritising ethically sourced ingredients, nonanimal origin, and cruelty-free; we use sustainable or renewable biobased sources wherever possible.”

The beauty industry has long been a closed-door operation, with its history of secrecy and skilfully applied smoke and mirrors to peddle products and propagate consumption. 

Many products promise radiance, illumination, hydration, brightening and perfecting. But how can we know that a beauty brand has our back regarding anti-animal testing, packaging, and ingredients? Can you divide beauty products into good and bad, clean, and dirty, and toxic and non-toxic?

“Our mission through Earth Kiss has been to reject harmful, outdated beauty norms and foster a sense of worth via wellness-minded self-exploration,” added English.

“We view beauty as how we feel – rather than look – when we nurture and trust our relationship with ourselves.

“All of our 100% vegan, ethical, cruelty-free skincare solutions meet ethical standards, are COSMOS certified and contain zero GMOs. Better still, we’re committed to wildcrafting potent health and beauty-promoting mixtures from uncultivated habitats and unspoiled corners of the earth.”

Inspired by the emerging ‘self-care is health care’ revolution that prioritises regeneration, rejuvenation, and self-healing from within, our new Earth Kiss range of vegan facial masks usher in a new dawn in certified organic skincare.

As well as ensuring we have the perfect product for every customer and skin type, we take our heritage as pioneers of cruelty-free beauty incredibly seriously, particularly as we look to build our sustainable beauty offering as the new normal.

“Choosing personal care and wellness goods has become a top priority for modern beauty customers,” he added. “As a result, we are completely truthful and open with our customers about what goes into formulating our ingredient-rich products. We’re all about high-performance essentials and maximum results but done responsibly at an affordable price point.”

Earth Kiss is a brand born to deliver on all these elevated expectations. Our brilliantly British, cruelty-free, vegan beauty products increasingly represent the go-to option for many skin types.

You’d be mistaken to think that just because products are free from animal derivatives, they do not pack the same punch for your complexion. Masks are no longer considered an indulgence, and our range of Earth Kiss masks is regularly called upon when one's complexion is dull, dry or lacklustre to bring a concentrated cocktail of supercharged ingredients imparted through an effective delivery method.

Perhaps the most significant benefit to come out of the vegan beauty movement is that it’s pushing consumers to assess ingredients. It empowers the modern consumer to question what they are buying.

Discover all the natural goodness in our luscious Earth Kiss range.

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